Frank Rocholl started his career as a designer in the early 1990s, when he established the design agency Landscape in Düsseldorf. At this time he was in charge of product launches for Philip Morris International. From 1996 to 1997 he worked as a creative director for the design agency Meiré und Meiré, in charge of implementing the corporate design of the Smart Car. In 1998 Rocholl established his own agency, Rocholl Projects, receiving commissions from Audi, Toyota, Epson and the German Lufthansa. In his own assessment Frank Rocholl is part of a generation of designers who have been strongly influenced by pop-culture, thereby introducing aspects of a so-called counter-culture into brand environments. In 2003 he presented his first font family, called Nuri, which is distributed by FontShop International. In 2008 Rocholl and Henrik Purienne, a fashion photographer and film director from Kapstadt, South Africa, established Mirage – a fashion magazine inspired by the photographic aesthetic and hedonistic culture of the 1960s and 1970s. The concept and design language of Mirage Magazine has been referenced in various print and online publications. In Dec. 2013 Rocholl was commissioned executive Art Director for the German car culture magazine Rampstyle and Gapz, a travel culture magazine from the same publishing group. Since November 2013 Rocholl has been represented by Schierke Artists.